Gustavo Mancilla is a leading force in Minnesota's Hispanic media landscape. As the former General Manager of the state’s first local Hispanic television station, he honed his expertise in business development and media production. He created notable programs such as Latinopolis and Impacto Local, the latter being Minnesota’s longest-running local Hispanic television production.

Through these platforms, Mancilla has conducted interviews with high-profile politicians, celebrities, educators, corporate leaders, and community figures, offering a comprehensive look at the Latino experience in the region.

In 2014, he founded MLatino Media, LLC, a full-service media production and marketing company specializing in video production, media placement, advertising, and multicultural communications. Under his leadership, MLatino Media has become a trusted partner for government agencies, healthcare organizations, corporations, small businesses, and non-profits, helping them connect with diverse communities through impactful storytelling and strategic media campaigns. The company provides services in English, Spanish, and other languages spoken in Minnesota, ensuring accessibility and cultural relevance.

MLatino Media’s expertise includes internal and external communications, documentary-style storytelling, corporate branding, and community-driven media campaigns. In addition to high-quality video production, the company offers media placement services across radio, TV, online, digital, and social media platforms. Mancilla and his team have successfully supported advertising campaigns that reach both mainstream and multicultural markets, ensuring brands connect effectively with Hispanic and other diverse audiences.

Furthering his commitment to serving Minnesota’s Spanish-speaking population, Mancilla launched El Minnesota de Hoy, the first Spanish-language daily digital news outlet in the state. This groundbreaking platform delivers timely news, in-depth stories, and community-driven journalism, ensuring that Spanish-speaking residents have access to accurate, relevant, and up-to-date information. El Minnesota de Hoy covers a wide range of topics, including local government, health, education, business, and culture, filling a crucial gap in Minnesota’s media landscape.

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Fun Facts About Gus

Beyond his work in media and communications, Gus has a rock & roll side—he was the drummer for Estímulos, a legendary Minnesota Latin rock band. His passion for storytelling isn’t limited to being behind the camera; he also enjoys stepping in front of it as a host and producer.

Outside of work, he makes the most of Minnesota’s summers by fishing and spending time outdoors with his family. 

With an unwavering dedication to media production, advertising, community outreach and strategic communications, Mancilla continues to shape the future of multicultural marketing and media in Minnesota—while keeping the rhythm alive in all aspects of his life.