Fueling Inspiration for Higher Education in Latino Communities
Changing demographics in the state of MN create a gradual increase of students of color attending higher educations. MC has established partnerships with M Latino Media to market their offerings to these students.
Minneapolis Community and Technical College is a public community college in Minneapolis, Minnesota that provides a supportive environment and academic excellence in the heart of Minneapolis. It has one of the most diverse student populations in the state and enrolls nearly 11,100 credit students annually.
In order to reach out to Hispanic students of Minnesota, MC found through MLatino media the perfect partner. Since 2009, the partnership with MLatino Media, MC has been able to market their offerings to this community increasing the number of students and sense of community MC creates in Minneapolis.
MLatino Media serves as the Minneapolis College Hispanic advertising partner. We put together complete advertising campaigns that include both traditional and new media as seen through video productions, TV, radio, newspapers, digital advertising placement, translation material, collateral materials, and social media placement
Since 2014, MLatino Media is the Hispanic Media Partner forMinneapolis College and has been assigned to develop a multimedia advertising campaign and informational content campaign throughout the state of Minnesota; that involves placement of traditional and digital media; newspapers, other electronic communications, radio and billboards.