Finding Inspiration in Every Turn

MN Department of Health protects, maintains, improves the health of all Minnesota. The MDH vision is for health equity in Minnesota, where all communities are thriving and all people have what they need to be healthy.

Since the beginning of the pandemic and previously with other advertising campaigns in prevention; Gustavo Mancilla has collaborated with the Minnesota Department of Health, consulting on how to better enrich the relationships between the agency and multicultural communities, especially the Hispanic community

Minnesota Department of Health

The Partnership

The actual campaign focuses on ensuring the reach of information that allows Hispanics to make informed decisions related to testing, vaccinations, and to highlight opportunities to engage in community strategies and events to raise awareness to prevent future COVID-19 outbreaks in Minnesota and promote

Gustavo Mancilla has collaborated with the Minnesota Department of Health, consulting on how to better enrich the relationships between the agency and multicultural communities, especially the Hispanic community; He has managed multiple vaccination advertising campaigns, from translation of messaging to media placement and other ways of messaging distribution.

MLatino Media is one of the Diverse Media Partners for the MDH and has been assigned to develop a multimedia advertising campaign and informational content campaign throughout the state of Minnesota; that involves placement of traditional and digital media; newspapers, other electronic communications, radio and billboards.